Industry-Targeted
Executive Resumes
Targeted and specific -
These are qualities that your targeted executive resume designed to land
a position in a specific industry such as insurance, health care, or
financial services must exhibit. When working with an executive resume
service with a specific industry target in mind, you need to engage a
firm that will serve as a key partner in development of a highly
targeted executive resume. Your executive resume writer will apply
specialized knowledge of what it takes to make your qualifications stand
out to employers in your targeted industry, whether it be one of the
above or perhaps high technology manufacturing, hospitality, law, real
estate, information technology consulting or services, or any number of
others.
Never is the process of keyword
development more critical than in a resume targeted to a specific
industry. With so many applicable acronyms, phrases, and terms, it
requires diligence to ensure that this key data is included in your
resume. Without it, your executive resume may be missed altogether in
keyword searches for positions for which you are well qualified.
For example, a financial
services or insurance executive resume will likely include
certifications and licenses attained, such as Series 24, Series 7, state
insurance licenses, types of financial and insurance products and
lines of business including Health, Life, Dental, and Disability
insurance or mutual funds, annuities, etc. Also relevant could be
knowledge of HCFA/CMS financial reporting, underwriting guidelines, and
other industry specific procedures.
A health care executive's
resume may include such terms as case management, electronic claims
processing, management service organization (MSO), primary care,
provider relations, peer review, JCAHO compliance, quality of care, risk
management, utilization review, and the list goes on. You'll want to
indicate familiarity with major technologies and information systems
specific to your area of expertise or to hospital, clinic, or practice
management.
In the Telecommunications
and Information Technology industries, terms such as applications
development, CASE tools, client/server architecture, data
communications, disaster recovery, EDI, frame relay, GUI, JAD, systems
integration, technology transfer, VoIP, may be key to ensuring your
resume pops up in a database search or passes an initial screening by a
live reader.
You can see that "one
size fits all" does not apply in development of an executive resume
targeting a specific industry. While general skills important to your
functional area (such as Sales Management, Business Development,
Information Technology, Operations, or General Management) will be
applicable in most any industry, your targeted industry will also be
greatly interested in knowledge and skills peculiar to that setting.
Keyword
Summaries
It was the
fashion at one time to include "keyword summaries" in resumes, which
were essentially laundry lists of every possible word or phrase that had
something to do with a particular profession and/or industry. However,
as resumes and the systems that analyze them have evolved, keyword
summaries have fallen out of favor. Rather, you will want to weave terms
relevant to your specific industry and skill set throughout your
document, as an integral part of the description of your
responsibilities and accomplishments for each step in your career.
Getting the
Word Out
Equally important to your industry-specific job search is strategic
distribution and utilization of online resources. Generally speaking,
the greater exposure you afford your resume, the better are your chances
of finding the perfect match in an executive position. For example, in
the insurance industry, sites such
InsuranceWorkforce.com
can help. Highly ranked by Alexa.com
at #70,998 for traffic volume, your executive resume posted on this site
will garner exposure to insurance industry hiring executives throughout
the U.S. Another good industry-specific resource is
The Ladders, which is actually a
group of
industry-focused websites featuring $100K+ positions in Sales,
Marketing, Finance, Operations, HR, Legal, Technology areas of expertise.
Visit our Web Resource
Center for links to other industry-specific recruiter and web
resources.
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