Still scoffing about LinkedIn as not worth your time? WSJ author Joanna Stern aptly describes public perceptions of the social media landscape and LinkedIn’s place in it…. After all, a dynamite executive resume can’t do it all for you: It is critical to be actively building your network, improving your job skills, and increasing your industry knowledge.
You’ve decided that it’s time to move on to greener pastures where your talents will be fully utilized and appreciated… You’re ready and eager to take that next career step. You’ve assembled a job search toolkit including a powerful executive resume, LinkedIn profile, and executive bio, and you’re poised to get started….
Bigger isn’t always better, but in the case of LinkedIn networks it definitely is. Since LinkedIn’s inception in 2002 (Wow! Has it really been THAT long?), their advice and the advice of most career professionals was to focus on connecting with people you know, and eschew “open” networking (and the designation as a LION – LinkedIn Open Networker). Their original terms of service even warned to “Only connect with people you know.”