Oops! You recently made some changes or updates to your LinkedIn profile content and your boss or colleagues have noticed that and are asking you about it, or have expressed disapproval or alarm. As an executive resume writer who is often asked by my executive clients for executive resume writing tips, I have found that I am frequently approached for advice as well on how to effectively and safely create visibility on LinkedIn.
So what to do?
Did you know that a full 87 PERCENT of recruiters use LinkedIn to reach out to candidates? And that the vast majority of employers weigh your positive or negative presence in social media heavily in making hiring decisions?
Once you’ve got a dynamite executive resume together, the next step is to plan and start a comprehensive job search campaign. A truly effective campaign will utilize more than one resource…
By now virtually everyone who is or has been recently in the job market is likely aware of the importance of keywords in career communications, whether it be your executive resume, your LinkedIn profile, or the cover letter you send along with your resume. See strategies and samples in this article.
LinkedIn is currently rolling out what is being called the “new desktop experience.” Every two years or so, LinkedIn makes significant changes to the design and content of its website. The latest update — launched in late 2016/early 2017 — is designed to align the LinkedIn desktop experience with what users of the LinkedIn mobile app have seen for quite some time.
Ryan Roslansky, Vice President for Product at LinkedIn, said in a blog post in September 2016 that “this is the largest redesign since LinkedIn’s inception, and it’s the foundation for our future.”
Strategies regarding public profile visibility and whether to allow LinkedIn to publicize changes made and activities engaged in (such as acquiring new connections)… If currently employed and wary of your employer or colleagues becoming aware you may be looking, you may want to heavily restrict profile change and activity updates to your connections. If not currently employed or in a situation where everyone is aware you are looking anyway, you may want to leave all of your content and activities open to the world.
Some careers professionals have said a lot over the years about so-called “soft” skills being fluff and unnecessary to feature in your executive resume. Your “hard” skills (e.g., project management, P&L management, sales force management, logistics and supply chain, sales and marketing–whatever is relevant for your functional role) are certainly paramount. However, if you neglect to let your readers know you also possess great “soft” skills
Jason Alba has a great blog (and a career management website called JibberJobber that is worth looking into as well). In reading his latest post “I Broke My Ankle. Lessons Learned…,” I was nodding yes for two reasons:
After you worked so diligently to land an interview with your dream company, you do not want to negate your efforts by making surprisingly common interviewing mistakes. Alison Doyle published a great article on this on December 9, well worth a read.
You’ve got an absolutely stunning executive resume and LinkedIn profile, have practiced your responses to the toughest interview questions, and have researched everything you can find about your target companies. But don’t forget how you look at that upcoming interview. It really is true: You never get a second chance to make a first impression.