By now virtually everyone who is or has been recently in the job market is likely aware of the importance of keywords in career communications, whether it be your executive resume, your LinkedIn profile, or the cover letter you send along with your resume. See strategies and samples in this article.
Some careers professionals have said a lot over the years about so-called “soft” skills being fluff and unnecessary to feature in your executive resume. Your “hard” skills (e.g., project management, P&L management, sales force management, logistics and supply chain, sales and marketing–whatever is relevant for your functional role) are certainly paramount. However, if you neglect to let your readers know you also possess great “soft” skills
Need help writing your executive resume? Would you like to view some samples? In order to win a coveted executive position whether it be at Director/VP level or Chief Executive Officer, you MUST have an executive resume that presents a compelling synopsis of your value proposition to that potential employer. Your executive resume needs to provide a powerful answer to the reader’s question, “What’s in it for me if I hire this person?” (known as WIFM).